“Ghost
Rider,” the movie adaptation
of the comic book hero, stars Nicolas
Cage and hits theaters on Feb. 16.
I think the film will do great, if
only for the fact that Nicolas Cage
is a huge fan of the comic series
and will do the role justice playing
the main character, Johnny Blaze.
Cage doesn’t make bad films,
and I don’t think this will
be an exception. However, “Ghost
Rider,” and other fledging franchises
such as “X-Men” and “Spiderman,”
all owe their existence to the modern
comic book movie: the 1989 film “Batman.”
Batman has always been my personal
hero since I was very young.
I saw the 1989 movie with my mother
even though I was only about 4 or
5 years old. I watched it countless
times on video and DVD. It is
my favorite film ever, and it spawned
not only sequels, but an entire genre.
While “Superman” came
out more than 10 years before “Batman”
and according to producer Michael
Uslan is the reason “Batman”
was even made, even the Man of Steel
could not stop the monstrous source
of income that was the 1989 Batman
film.
At the time the movie was released,
no one believed it would be as big
as it turned out to be. Comic
book films were for kids and “Batman”
was at first thought to be made like
the 1960s’ campy Adam West television
show.
While Nicolas Cage is seen as a solid
choice for “Ghost Rider,”
comedian Michael Keaton was jeered
and hated by fans of Batman who were
against the 1960s’ TV series.
An early teaser showed that the film
was going to be a dark vision that
owed more to the original comics of
the 1940s. This is what sold
the film to the producers, and ultimately,
to the audience.
According to the Internet Movie Database,
the film grossed more than $413 million
worldwide. Jack Nicholson, landing
a shrewd business deal, got top billing
over Michael Keaton, took a gross
percentage of the film, and received
royalties on all of the massive amounts
of merchandise sold. He took
home $60 million for the film.
He also turned in one of the greatest
villain performances in modern movie
history.
The aggressive marketing campaign
had people lining up around the block
at local theaters. People dressed
up as Batman or the Joker. It
was the birth of the modern comic
book film. While I will watch
“Ghost Rider” and toss
myself into the world of Johnny Blaze,
it will not be without remembering
that “Batman” allowed
it to happen. |